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  1. Asian Dimensions of Services Marketing

    By Esther Tang, Ricky Chan, Susan Tai

    Explore current trends in the Asian service industry!Asian Dimensions of Services Marketing takes you on a journey through the service industries of Asia. Due to the extraordinary amount of growth in Asian service industries over the past few decades, this sector is expanding greatly in many Asian...

    Published March 12th 2002 by Routledge

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