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1. Public Relations As Relationship Management

   A Relational Approach To the Study and Practice of Public Relations

   Edited by John A. Ledingham, John A. Ledingham, Stephen D. Bruning, Eyun-Jung Ki, Jeong-Nam Kim

   Series: Routledge Communication Series

   The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary...

   Published March 31st 2001 by Routledge