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1-4 of 4 results for Author: finola kerrigan (sorted by Publication Date, showing all)
  1. New Horizons in Arts, Heritage, Nonprofit and Social Marketing

    Edited by Roger Bennett, Finola Kerrigan, Daragh O'Reilly

    Series: Key Issues in Marketing Management

    Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of...

    Published May 10th 2012 by Routledge

  2. Marketing the Arts

    A Fresh Approach

    Edited by Daragh O'Reilly, Finola Kerrigan

    In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that...

    Published April 20th 2010 by Routledge

  3. Film Marketing

    By Finola Kerrigan

    Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary...

    Published September 2nd 2009 by Routledge

  4. Arts Marketing

    By Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin

    Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of...

    Published May 10th 2004 by Routledge

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