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1-3 of 3 results for Author: francis buttle (sorted by Publication Date, showing all)
  1. Customer Relationship Management

    Concepts and Technologies, 3rd Edition

    By Francis Buttle, Stan Maklan

    This much-anticipated new edition of the bestseller Customer Relationship Management provides a comprehensive and balanced review of CRM, now with substantial revisions responding to the recent changes in CRM practice. The book explains what CRM is, the benefits it delivers, the contexts in which...

    To Be Published January 15th 2015 by Routledge

  2. Hospitality Marketing

    2nd Edition

    By David Bowie, Francis Buttle

    This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied...

    Published March 22nd 2011 by Routledge

  3. Customer Relationship Management

    2nd Edition

    By Francis Buttle, Stan Maklan

    This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout the...

    Published August 29th 2008 by Routledge

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