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1-2 of 2 results for Author: fred sanborn (sorted by Publication Date, showing all)
  1. A Cognitive Psychology of Mass Communication

    6th Edition

    By Richard Jackson Harris, Fred Sanborn

    A Cognitive Psychology of Mass Communication is the go-to text for any course that adopts a cognitive and psychological approach to the study of mass communication. In its sixth edition, it continues its examination of how our experiences with media affect the way we acquire knowledge about the...

    To Be Published July 17th 2013 by Routledge

  2. A Cognitive Psychology of Mass Communication

    5th Edition

    By Richard Jackson Harris, Richard Jackson Harris, Fred Sanborn

    In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories...

    Published May 18th 2009 by Routledge

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