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  1. The Evolutionary Bases of Consumption

    By Gad Saad

    Series: Marketing and Consumer Psychology Series

    The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our...

    Published January 22nd 2007 by Psychology Press

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