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  1. Negative Political Advertising

    Coming of Age

    By Karen S. Johnson-Cartee, Gary Copeland

    Series: Routledge Communication Series

    This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both...

    Published April 1st 1991 by Routledge

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