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1-4 of 4 results for Author: geoff lancaster (sorted by Publication Date, showing all)
  1. Research Methods

    2nd Edition

    By David Crowther, Geoff Lancaster

    This is the ideal companion for those needing guidance when carrying out a research project in a management or a business-related subject. The text is succinct and concise, written with modular courses in mind for the reader to quickly gain an overall perspective of the fundamental areas and...

    Published September 10th 2008 by Routledge

  2. CIM Coursebook 06/07 Marketing Fundamentals

    By Frank Withey, Geoff Lancaster

    Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the...

    Published June 19th 2006 by Routledge

  3. Management of Marketing

    By Paul Reynolds, Geoff Lancaster

    The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects...

    Published June 2nd 2005 by Routledge

  4. Marketing Made Simple

    By Paul Reynolds, Geoff Lancaster

    Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business...

    Published March 11th 2002 by Routledge

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