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1-5 of 5 results for Author: geoffrey g jones (sorted by Publication Date, showing all)
  1. The Rise and Fall of Mass Marketing (RLE Marketing)

    Edited by Richard S. Tedlow, Geoffrey G. Jones

    Series: Routledge Library Editions: Marketing

    This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have...

    Published August 22nd 2014 by Routledge

  2. Adding Value (RLE Marketing)

    Brands and Marketing in Food and Drink

    Edited by Geoffrey G. Jones, Nicholas J. Morgan

    Series: Routledge Library Editions: Marketing

    An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business...

    Published August 22nd 2014 by Routledge

  3. The Multinational Traders

    By Geoffrey G Jones

    Series: Routledge International Studies in Business History

    This book is a detailed account of the evolution and theory of multinational trading companies. The book features contributions from an international selection of US, European and Asian economists and business historians which demonstrate the importance of trading companies in trade and investment...

    Published October 25th 2013 by Routledge

  4. Foreign Multinationals in the United States

    Edited by Lina Gálvez-Muñoz, Geoffrey G Jones

    Series: Routledge International Studies in Business History

    In this volume, leading scholars in international business and business history in the United States, Europe and Japan examine the experiences of a range of firms in the United States. They survey British, Canadian, French, German, Spanish and Japanese firms, and span a range of sectors including...

    Published September 13th 2001 by Routledge

  5. Banks and Money

    International Comparative Finance in History

    Edited by Geoffrey G. Jones

    First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company....

    Published November 1st 1991 by Routledge

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