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1-10 of 13 results for Author: geoffrey jones (sorted by Publication Date, showing all)

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  1. Organisational Capability and Competitive Advantage

    Edited by Charles Harvey, Geoffrey Jones

    First Published in 1992. Routledge is an imprint of Taylor & Francis, an informa company....

    To Be Published August 14th 2014 by Routledge

  2. The Rise and Fall of Mass Marketing (RLE Marketing)

    Edited by Richard S. Tedlow, Geoffrey G. Jones

    Series: Routledge Library Editions: Marketing

    This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have...

    To Be Published August 6th 2014 by Routledge

  3. Adding Value (RLE Marketing)

    Brands and Marketing in Food and Drink

    Edited by Geoffrey G. Jones, Nicholas J. Morgan

    Series: Routledge Library Editions: Marketing

    An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business...

    To Be Published August 6th 2014 by Routledge

  4. Banks as Multinationals (RLE Banking & Finance)

    Edited by Geoffrey Jones

    Series: Routledge Library Editions: Banking & Finance

    This comparative, international study looks at origins and business strategies of multinational banks. A distinguished team of bankers and academics from the United States, Japan, Europe and Australia survey the evolution of multinational banks over time and suggest a conceptual framework in which...

    Published March 9th 2014 by Routledge

  5. The Multinational Traders

    By Geoffrey G Jones

    Series: Routledge International Studies in Business History

    This book is a detailed account of the evolution and theory of multinational trading companies. The book features contributions from an international selection of US, European and Asian economists and business historians which demonstrate the importance of trading companies in trade and investment...

    Published October 24th 2013 by Routledge

  6. News Parody and Political Satire Across the Globe

    Edited by Geoffrey Baym, Jeffrey P. Jones

    In recent years, the US fake news program The Daily Show with Jon Stewart has become a surprisingly important source of information, conversation, and commentary about public affairs. Perhaps more surprisingly, so-called 'fake news' is now a truly global phenomenon, with various forms of news...

    Published August 20th 2012 by Routledge

  7. Foreign Multinationals in the United States

    Edited by Lina Gálvez-Muñoz, Geoffrey G Jones

    Series: Routledge International Studies in Business History

    In this volume, leading scholars in international business and business history in the United States, Europe and Japan examine the experiences of a range of firms in the United States. They survey British, Canadian, French, German, Spanish and Japanese firms, and span a range of sectors including...

    Published September 12th 2001 by Routledge

  8. The Making of Global Enterprises

    Edited by Geoffrey Jones

    This volume provides new insights to the history of international business. The international group of authors, drawn from the United States, Canada, Britain and Japan, address two main themes: How has global business developed over the last century? And what has been its impact on host economies?...

    Published February 28th 1994 by Routledge

  9. Family Capitalism

    Edited by Geoffrey Jones, Mary Rose

    First published in 1994. Routledge is an imprint of Taylor & Francis, an informa company....

    Published December 31st 1993 by Routledge

  10. Banks and Money

    International Comparative Finance in History

    Edited by Geoffrey G. Jones

    First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company....

    Published October 31st 1991 by Routledge

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