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1-3 of 3 results for Author: geoffrey lancaster (sorted by Publication Date, showing all)
  1. Essentials of Marketing Management

    By Geoffrey Lancaster, Lester Massingham

    The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham offer an alternative to the traditional American focused...

    Published September 10th 2010 by Routledge

  2. Word Frequencies in Written and Spoken English

    based on the British National Corpus

    By Geoffrey Leech, Paul Rayson, Andrew (All Of Lancaster University) Wilson

    Word Frequencies in Written and Spoken English is a landmark volume in the development of vocabulary frequency studies. Whereas previous books have in general given frequency information about the written language only, this book provides information on both speech and writing. It not only gives...

    Published July 23rd 2001 by Routledge

  3. Spoken English on Computer

    Transcription, Mark-Up and Application

    By Geoffrey Leech, Greg Myers, Jenny (All Lecturers, Department Of Linguistics And Modern English, Lancaster University) Thomas

    This book has evolved from a Workshop on Computerized Speech Corpora, held at Lancaster University in 1993. It brings together the findings presented in a clear and coherent manner, focussing on the advantages and disadvantages of particular transcription or mark-up practice....

    Published May 18th 1995 by Routledge

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