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1-2 of 2 results for Author: gerd nufer (sorted by Publication Date, showing all)
  1. Ambush Marketing in Sports

    By Gerd Nufer

    Series: Routledge Sports Marketing Series

    Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with...

    Published March 11th 2013 by Routledge

  2. Relationship Marketing in Sports

    By Andre Buhler, Gerd Nufer

    Series: Routledge Sports Marketing Series

    Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial...

    Published September 4th 2009 by Routledge

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