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  1. Service Industries Marketing

    New Approaches

    Edited by Mark Gabbott, Gillian Hogg

    This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it...

    Published July 31st 1998 by Routledge

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