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  1. Encoding the Olympics

    The Beijing Olympic Games and the Communication Impact Worldwide

    Edited by Luo Qing, Giuseppe Richeri

    Series: Sport in the Global Society - Historical perspectives

    Encoding the Olympics assembles a uniquely representative international team of media experts to provide a comprehensive review of the global impact of media and cultural communications associated with the Beijing 2008 Olympics. Commissioned by the IOC, this pioneering comparative study – the...

    Published April 24th 2014 by Routledge

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