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1. Customer Relationship Management in Electronic Markets

   By Gopalkrishnan R Iyer, David Bejou

   Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to...

   Published April 26th 2004 by Routledge
2. Teaching International Business

   Ethics and Corporate Social Responsibility

   By Erdener Kaynak, Gopalkrishnan R Iyer

   Instill social responsibility in your students!“Ethical behavior in international business is our strongest hope, especially at a time when alternative systems of governing individual and corporate behaviors are at their weakest levels.” --Gopalkrishnan R. Iyer, from the chapter “...

   Published April 25th 2000 by Routledge
3. Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

   By Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters

   Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the...

   Published January 11th 2000 by Routledge