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1-3 of 3 results for Author: gopalkrishnan r iyer (sorted by Publication Date, showing all)
  1. Customer Relationship Management in Electronic Markets

    By Gopalkrishnan R Iyer, David Bejou

    Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to...

    Published April 27th 2004 by Routledge

  2. Teaching International Business

    Ethics and Corporate Social Responsibility

    By Erdener Kaynak, Gopalkrishnan R Iyer

    Instill social responsibility in your students!“Ethical behavior in international business is our strongest hope, especially at a time when alternative systems of governing individual and corporate behaviors are at their weakest levels.” --Gopalkrishnan R. Iyer, from the chapter “...

    Published April 26th 2000 by Routledge

  3. Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

    By Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters

    Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the...

    Published January 12th 2000 by Routledge

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