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1-8 of 8 results for Author: gordon foxall (sorted by Publication Date, showing all)
  1. Context and Cognition in Consumer Research

    By Gordon Foxall

    In Context and Cognition in Consumer Research, the leading scholar in the field of consumer behavior analysis, Gordon Foxall, summarizes a 30-year research journey to present the most thorough examination to date of the different paradigms within consumer psychology. The main thrust of this...

    To Be Published October 31st 2015 by Routledge

  2. Addiction as Consumer Choice

    By Gordon Foxall

    Series: Routledge Studies in Critical Marketing

    First published in 2014. Routledge is an imprint of Taylor & Francis, an informa company....

    To Be Published August 30th 2015 by Routledge

  3. Consumer Behaviour (RLE Consumer Behaviour)

    A Practical Guide

    By Gordon R. Foxall

    Series: Routledge Library Editions: Consumer Behaviour

    This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which...

    Published November 25th 2014 by Routledge

  4. Corporate Innovation (RLE Marketing)

    Marketing and Strategy

    By Gordon Foxall

    Series: Routledge Library Editions: Marketing

    This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards...

    Published August 21st 2014 by Routledge

  5. Strategic Marketing Management (RLE Marketing)

    By Gordon Foxall

    Series: Routledge Library Editions: Marketing

    This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is...

    Published August 21st 2014 by Routledge

  6. Marketing in the Service Industries

    Marketing Service Inds

    Edited by Gordon Foxall

    First Published in 1985. Routledge is an imprint of Taylor & Francis, an informa company....

    Published June 9th 2014 by Routledge

  7. Interpreting Consumer Choice

    The Behavioural Perspective Model

    By Gordon Foxall

    Series: Routledge Interpretive Marketing Research

    Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of...

    Published July 8th 2013 by Routledge

  8. Consumer Behaviour Analysis

    Critical Perspectives on Business and Management

    Edited by Gordon Foxall

    Series: Critical Perspectives on Business and Management

    Published November 14th 2001 by Routledge

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