Skip to Content

Book Search

1-5 of 5 results for Author: gordon foxall (sorted by Publication Date, showing all)
  1. Marketing in the Service Industries

    Marketing Service Inds

    Edited by Gordon Foxall

    First Published in 1985. Routledge is an imprint of Taylor & Francis, an informa company....

    To Be Published August 14th 2014 by Routledge

  2. Corporate Innovation (RLE Marketing)

    Marketing and Strategy

    By Gordon Foxall

    Series: Routledge Library Editions: Marketing

    This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards...

    To Be Published August 6th 2014 by Routledge

  3. Strategic Marketing Management (RLE Marketing)

    By Gordon Foxall

    Series: Routledge Library Editions: Marketing

    This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is...

    To Be Published August 6th 2014 by Routledge

  4. Interpreting Consumer Choice

    The Behavioural Perspective Model

    By Gordon Foxall

    Series: Routledge Interpretive Marketing Research

    Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of...

    Published July 8th 2013 by Routledge

  5. Consumer Behaviour Analysis

    Critical Perspectives on Business and Management

    Edited by Gordon Foxall

    Series: Critical Perspectives on Business and Management

    Published November 14th 2001 by Routledge

Simple Book Search

  1. Date-range:

Advanced Book Search

We suggest filling in as few fields as possible – this usually retrieves the best selection of search results.

Search Options
  1. Date-range: