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1. Interpreting Consumer Choice

   The Behavioural Perspective Model

   By Gordon Foxall

   Series: Routledge Interpretive Marketing Research

   Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of...

   To Be Published July 31st 2013 by Routledge
2. Consumer Behaviour Analysis

   Critical Perspectives on Business and Management

   Edited by Gordon Foxall

   Series: Critical Perspectives on Business and Management

   Published November 14th 2001 by Routledge
3. Marketing in the Service Industries

   Marketing Service Inds

   By G. R Foxall

   Edited by Gordon Foxall

   Published January 31st 1985 by Routledge