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1-2 of 2 results for Author: guillaume bodet (sorted by Publication Date, showing all)
  1. Routledge Handbook of Sport Management

    Edited by Leigh Robinson, Packianathan Chelladurai, Guillaume Bodet, Paul Downward

    Series: Routledge International Handbooks

    The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core...

    Published March 28th 2014 by Routledge

  2. Sport Brands

    By Patrick Bouchet, Dieter Hillairet, Guillaume Bodet

    Series: Routledge Sports Marketing Series

    Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological...

    Published February 22nd 2013 by Routledge

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