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1. Sport Brands

   By Patrick Bouchet, Dieter Hillairet, Guillaume Bodet

   Series: Routledge Sports Marketing Series

   Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological...

   Published February 24th 2013 by Routledge
2. Routledge Handbook of Sport Management

   Edited by Leigh Robinson, Packianathan Chelladurai, Guillaume Bodet, Paul Downward

   Series: Routledge International Handbooks

   The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core...

   Published December 19th 2011 by Routledge