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1-4 of 4 results for Author: guy cook (sorted by Publication Date, showing all)
  1. Applied Linguistics in Action: A Reader

    Edited by Guy Cook, Sarah North

    Applied Linguistics in Action: A Reader presents students with an applied linguistics framework for the analysis of real-world problems in which language is a central issue. The reader allows students to develop both the theoretical and empirical skills crucial to the practicalities of language...

    Published August 7th 2009 by Routledge

  2. The Language of Advertising: Major Themes in English Studies

    Edited by Guy Cook

    Series: Major Themes in English Studies

    Advertising is one of the most prominent, powerful, and ubiquitous contemporary uses of language. Its seductive and controversial quality has attracted consistent and intense attention across a range of academic disciplines including linguistics, media studies, politics, semiotics, and sociology....

    Published October 30th 2007 by Routledge

  3. Genetically Modified Language

    The Discourse of Arguments for GM Crops and Food

    By Guy Cook

    The GM debate is as much a war of words as of facts. Food and farming are being changed forever - yet whether for good or bad is the subject of an increasingly bitter argument. Those promoting GM have mounted an intense campaign, characterising their opponents as terrorists and Luddites, governed...

    Published September 16th 2004 by Routledge

  4. The Discourse of Advertising

    2nd Edition

    By Guy Cook

    The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary...

    Published July 19th 2001 by Routledge

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