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1-4 of 4 results for Author: guy masterman (sorted by Publication Date, showing all)
  1. Strategic Sports Event Management

    Third edition, 3rd Edition

    By Guy Masterman

    The hosting of sports events – whether large international events, or smaller niche events – can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic...

    Published May 5th 2014 by Routledge

  2. Strategic Sports Event Management

    2nd Edition

    By Guy Masterman

    The hosting of sports events – whether large international events, or smaller niche interest events – has huge and long-lasting impacts on the local environment, economy and industry. Strategic Sports Event Management: Olympic Edition provides students and event managers with an insight into the...

    Published March 23rd 2009 by Routledge

  3. Sponsorship: For a Return on Investment

    By Guy Masterman

    Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on...

    Published July 15th 2007 by Routledge

  4. Innovative Marketing Communications

    By Guy Masterman, Emma Wood

    Series: Events Management

    Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation...

    Published October 2nd 2005 by Routledge

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