A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 5th Edition
Series: Routledge Communication Series
The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned,...
Published November 1st 2013 by Routledge
Acquisitions and Collection Development in the Humanities is a one-of-a-kind guide on the procedures, approaches, and principles needed to make sound decisions in acquiring materials in various areas of the humanities. It gives you an inside look at managerial concerns in documentary delivery,...
Published November 1st 1997 by Routledge