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1. Marketing Logistics

   2nd Edition

   By Martin Christopher, Helen Peck

   This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon...

   Published May 8th 2003 by Routledge
2. Relationship Marketing

   By Helen Peck, Martin Christopher, Moira Clark, Adrian Payne

   Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning...

   Published May 12th 1999 by Routledge