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1-2 of 2 results for Author: helen powell (sorted by Publication Date, showing all)
  1. Promotional Culture and Convergence

    Markets, Methods, Media

    By Helen Powell

    The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a...

    Published April 10th 2013 by Routledge

  2. The Advertising Handbook

    3rd Edition

    By Helen Powell, Jonathan Hardy, Sarah Hawkin, Iain MacRury

    The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media;...

    Published May 21st 2009 by Routledge

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