The Key to Successful Public Relations and Corporate Communication, 3rd Edition
Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication,...
Published February 24th 2015 by Routledge
The Key to Successful Public Relations and Corporate Communication, 2nd Edition
Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in...
Published November 1st 2010 by Routledge