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  1. Competing in Emerging Markets

    Cases and Readings

    Edited by Hemant Merchant

    This groundbreaking book provides an essential set of readings and case studies that facilitates a much-needed fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in Emerging markets, and about the role of sophisticated but (usually) poorly-serving Western...

    Published October 18th 2007 by Routledge

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