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  1. Concise Encyclopedia of Church and Religious Organization Marketing

    By Robert E Stevens, David L Loudon, Henry Cole, Bruce Wrenn

    Discover the marketing basics to draw new members—and more funds—to your church!Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise...

    Published January 17th 2006 by Routledge

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