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  1. Place Marketing

    Marketing in the Planning and Management of Places

    By Gregory Ashworth, Piet Pellenbarg, Henry Voogd

    Changes in the nature of cities, the behaviour and expectations of citizens, and the philosophies of governance have encouraged radical change in the way places are planned and managed. Among these reactions is the systematic and widespread incorporation of aspects of marketing within place...

    Published June 1st 2002 by Routledge

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