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1-3 of 3 results for Author: howard e sypher (sorted by Publication Date, showing all)
  1. Persuasive Communication and Drug Abuse Prevention

    Edited by Lewis Donohew, Howard E. Sypher, William J. Bukoski

    Series: Routledge Communication Series

    The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibility of such publicity actually encouraging interest in drug use, rather than discouraging such behavior. Although little or no...

    Published December 8th 2011 by Routledge

  2. Communication Research Measures

    A Sourcebook

    By Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher

    Series: Routledge Communication Series

    The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The...

    Published June 8th 2009 by Routledge

  3. Communication, Social Cognition, and Affect

    Edited by Lewis Donohew, Howard E. Sypher, E. Tory Higgins

    Series: Routledge Communication Series

    Mounting attention in the research literature has been paid to the roles of social cognition and affect in the communication process. This tightly-knit collection presents the most current original research in this area from leading researchers in communication and psychology. The volume presents a...

    Published September 30th 1987 by Routledge

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