Book Search
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International Public Relations
A Comparative Analysis
Series: Routledge Communication Series
As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take...
Published February 29th 1996 by Routledge
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Television and Children
Program Evaluation, Comprehension, and Impact
Series: Routledge Communication Series
USE THIS FIRST PARAGRAPH ONLY FOR GENERAL CATALOGS... This book addresses the subject of children and television -- how they view it, what they think of specific programs, and how these likes and dislikes affect learning of the content presented. Broad in coverage, it looks at evaluation,...
Published February 28th 1995 by Routledge
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Social, Political, and Economic Contexts in Public Relations
Theory and Cases
Series: Routledge Communication Series
Two commissions within the Public Relations Society of America have recently defined courses in case-study analysis, research methods, and behavioral-science theory as central to an acceptable public relations curriculum. To date, these three "streams" within PR education have run independently of...
Published April 30th 1993 by Routledge