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1-5 of 5 results for Author: iain macrury (sorted by Publication Date, showing all)
  1. Advertising

    Edited by Iain MacRury

    Series: Critical Concepts in Media and Cultural Studies

    Academic analysts and practitioner-theorists of advertising draw on rich and innovative multidisciplinary resources where cultural and media analysis meet economics, anthropology, semiotics, gender studies, social psychology, linguistics, and applied neuroscience. This new four-volume collection...

    Published December 18th 2012 by Routledge

  2. The Advertising Handbook

    3rd Edition

    By Helen Powell, Jonathan Hardy, Sarah Hawkin, Iain MacRury

    The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media;...

    Published May 21st 2009 by Routledge

  3. Advertising

    By Iain MacRury

    Series: Routledge Introductions to Media and Communications

    Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary...

    Published December 18th 2008 by Routledge

  4. The Dynamics of Advertising

    By Jackie Botterill, Iain MacRury, Barry Richards

    The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods...

    Published November 16th 2000 by Routledge

  5. Buy This Book

    Studies in Advertising and Consumption

    By Mica Nava, Andrew Blake, Iain MacRury, Barry Richards

    Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes...

    Published December 4th 1996 by Routledge

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