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1-2 of 2 results for Author: ian chaston (sorted by Publication Date, showing all)
  1. Strategy for Sustainable Competitive Advantage

    Surviving Declining Demand and China's Global Development

    By Ian Chaston

    Series: Routledge Research in Organizational Behavior and Strategy

    Due to the adverse outcomes of the recent global recession and the public deficit crisis in the USA and Europe, Western companies can expect flattening or declining sales in their domestic markets. They will also face growing competition as Chinese firms seek to block the activities of foreign...

    Published February 26th 2012 by Routledge

  2. Boomer Marketing

    Selling to a Recession Resistant Market

    By Ian Chaston

    Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. Recessions always dampen consumer spending, but in the 21st century’s first recession, the...

    Published May 31st 2009 by Routledge

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