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1-2 of 2 results for Author: ian mcdonnell (sorted by Publication Date, showing all)
  1. Event Sponsorship

    By Ian McDonnell, Malcolm Moir

    This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of...

    Published November 22nd 2013 by Routledge

  2. Events Management

    3rd Edition

    By Glenn A.J. Bowdin, Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell

    Series: Events Management

    Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book: introduces the concepts of event planning and management presents the study of events management within an academic environment...

    Published August 14th 2010 by Routledge

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