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1. Event Sponsorship

   By Ian McDonnell, Malcolm Moir

   This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of...

   To Be Published November 11th 2013 by Routledge
2. Events Management

   3rd Edition

   By Glenn A.J. Bowdin, Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell

   Series: Events Management

   Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book: introduces the concepts of event planning and management presents the study of events management within an academic environment...

   Published August 13th 2010 by Routledge