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1-2 of 2 results for Author: icek ajzen (sorted by Publication Date, showing all)
  1. Predicting and Changing Behavior

    The Reasoned Action Approach

    By Martin Fishbein, Icek Ajzen

    This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual...

    Published July 27th 2009 by Psychology Press

  2. Prediction and Change of Health Behavior

    Applying the Reasoned Action Approach

    Edited by Icek Ajzen, Dolores Albarracin, Robert Hornik

    Prediction and Change of Health Behavior honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. Focused on attitudes and their effects on health-related behavior, the book demonstrates the profound impact of Fishbein and Ajzen’s theories of...

    Published March 7th 2007 by Psychology Press

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