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1-2 of 2 results for Author: ilkka ronkainen (sorted by Publication Date, showing all)
  1. The Future of Global Business

    A Reader

    Edited by Michael Czinkota, Ilkka Ronkainen

    In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international...

    Published April 11th 2011 by Routledge

  2. Global Business

    Positioning Ventures Ahead

    By Michael R. Czinkota, Ilkka A. Ronkainen

    Global Business: Positioning Ventures Ahead alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing, explaining all the strategic...

    Published September 22nd 2010 by Routledge

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