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1-2 of 2 results for Author: immy holloway (sorted by Publication Date, showing all)
  1. Qualitative Research Methods in Public Relations and Marketing Communications

    2nd Edition

    By Christine Daymon, Immy Holloway

    The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book...

    Published August 23rd 2010 by Routledge

  2. Qualitative Research Methods in Public Relations and Marketing Communications

    By Christine Daymon, Immy Holloway

    Qualitative research holds great potential for the study of public relations and marketing communications due to its ability to enable researchers to be closely involved with research participants. This practical guide for those interested in conducting qualitative research takes readers through...

    Published June 28th 2005 by Routledge

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