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  1. The Pricing and Revenue Management of Services

    A strategic approach

    By Irene C.L. Ng

    Series: Routledge Advances in Management and Business Studies

    In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for...

    Published April 29th 2009 by Routledge

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