This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media. Whereas WOM has been around since as long as people have...
To Be Published July 8th 2014 by Routledge
This book arises from the need of students who have little or no threshold knowledge of human resource management (HRM) but who need to link it to their studies in other subjects. Managing People at Work encourages readers to examine the underlying concepts that reach out beyond discrete...
Published October 23rd 2013 by Routledge
How do you report on the latest sensational criminal trial or newest controversial legislation without a basic understanding of how the American legal system works? This easy-to-use guidebook offers an overview of American law that should be found on the desk of any journalism student or...
Published December 11th 2012 by Routledge
Choice Outstanding Academic Title for 2013 Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research,...
Published October 23rd 2012 by Routledge
Constructing Women's Status
Series: Routledge Research in Education
Despite over thirty years of activism and legislation to eliminate discrimination, parity has yet to be achieved for women in academe. This book describes policy discourse analysis as a framework for considering how those involved in policy-making efforts may make use of discourses that...
Published August 8th 2010 by Routledge
Feminist Poststructural Perspectives
Reconstructing Policy in Higher Education highlights the work of accomplished and award-winning scholars and provides concrete examples of how feminist poststructuralism effectively informs research methods and can serve as a vital tool for policy makers, analysts, and practitioners. The research...
Published October 7th 2009 by Routledge
The HMG CoA reductase inhibitors in perspective, 2nd Edition
What is a statin? It is the most powerful lipid-lowering agent yet produced. Its main action is to lower the low-density lipoprotein (LDL) cholesterol level, thereby reducing the overall cholesterol level in the blood. In this new edition of this popular book, the authors examine the existing and...
Published December 3rd 2003 by CRC Press
A Manager's Guide to Understanding and Combatting Rumors
Series: Routledge Communication Series
This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological...
Published September 30th 2003 by Routledge
Written specifically for those candidates about to sit for the FRCR part II examination, the format will also be of use to other trainee radiologists who are not specialists in this field. It contains a number of multiple choice questions covering all aspects of nuclear medicine with particular...
Published March 9th 1998 by CRC Press
During this century we have experienced a shift in the leading causes of death from infectious diseases, such as pneumonia and influenza, to chronic diseases, such as heart disease and cancer. Whereas infectious diseases are often related to a single infectious agent, chronic diseases are often...
Published May 3rd 1995 by CRC Press