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  1. Choice-Based Conjoint Analysis

    Models and Designs

    By Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi

    Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific...

    Published August 2nd 2010 by Chapman and Hall/CRC

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