Book Search
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Public Relations Research Annual
Volume 3
Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and...
Published December 8th 2011 by Routledge
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Excellent Public Relations and Effective Organizations
A Study of Communication Management in Three Countries
Series: Routledge Communication Series
This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many...
Published June 30th 2002 by Routledge
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Manager's Guide to Excellence in Public Relations and Communication Management
Series: Routledge Communication Series
This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with...
Published June 30th 1995 by Routledge
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Excellence in Public Relations and Communication Management
Series: Routledge Communication Series
This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations:...
Published April 30th 1992 by Routledge
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Public Relations Research Annual
Volume 2
The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests,...
Published April 30th 1990 by Routledge
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Public Relations Research Annual
Volume 1
The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies....
Published January 31st 1989 by Routledge