Agencies, Cities and Spaces of Creativity
The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both...
Published April 7th 2015 by Routledge
Professional Services Strategy and Dynamics in the Contemporary World
Executive search, headhunting, is now one of the archetypal new knowledge intensive professional services, as well as a labor market intermediary bound up with globalization. In this book, the authors examine the key actors in the process of executive search globalization – leading global firms –...
Published September 9th 2014 by Routledge
A striking consequence of contemporary globalization has been an increase in the importance and prestige of cities. Whereas only a generation or so ago cities were commonly viewed as ‘problems’, the sites of society’s ills, today they are more readily seen as ‘solutions’, places where twenty-first...
Published December 11th 2012 by Routledge