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1-5 of 5 results for Author: james webster (sorted by Publication Date, showing all)
  1. Ratings Analysis

    Audience Measurement and Analytics, 4th Edition

    By James G. Webster, Patricia F. Phalen, Lawrence W. Lichty

    Series: Routledge Communication Series

    This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years...

    Published October 1st 2013 by Routledge

  2. Future Tourism

    Political, Social and Economic Challenges

    Edited by James Leigh, Craig Webster, Stanislav Ivanov

    Series: Advances in Tourism

    This book investigates and considers the urgent political, social, and economic challenges that confront society and tourism. It attempts to look at what is threatening society, and makes suggestions on what the impact will be and how tourism will be changed to integrate with the new...

    Published August 9th 2012 by Routledge

  3. Acne Vulgaris

    Edited by Alan R. Shalita, James Q. Del Rosso, Guy Webster

    The American Acne and Rosacea Society is dedicated to advancing the science related to acne and rosacea and to enhancing communication between those interested in these diseases. This text is not meant to be a comprehensive treatise on all aspects of acne, but rather to address major points of...

    Published March 21st 2011 by CRC Press

  4. Ratings Analysis

    Theory and Practice, 2nd Edition

    By James Webster, Patricia Phalen, Lawrence Lichty, James Webster, Patricia F. Phalen, Lawrence W. Lichty

    This second edition of Ratings Analysis provides a practical guide for conducting audience research, offering readers the tools to become savvy, discriminating consumers of the audience information that floods the electronic media --from broadcasting, to cable, to the World Wide Web. Reflecting a...

    Published July 1st 1998 by Routledge

  5. The Mass Audience

    Rediscovering the Dominant Model

    By James Webster, Patricia F. Phalen

    Series: Routledge Communication Series

    In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was...

    Published October 1st 1996 by Routledge

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