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  1. Creativity and Innovation in Business and Beyond

    Social Science Perspectives and Policy Implications

    Edited by Leon Mann, Janet Chan

    Series: Routledge Studies in Innovation, Organizations and Technology

    In many modern economies, creativity, the essential prerequisite for innovation, tends to be assumed or neglected while the catchphrase "innovation" dominates the field of business as the key to national performance and competitiveness. Creativity and Innovation in Business and Beyond illustrates...

    Published July 27th 2012 by Routledge

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