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1. Olympic Marketing

   By Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin

   The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of...

   Published April 30th 2012 by Routledge
2. The International Olympic Committee and the Olympic System

   The Governance of World Sport

   By Jean-Loup Chappelet

   Series: Global Institutions

   When the athletes enter the stadium and the Olympic flame is lit, the whole world watches. Billions will continue to follow the events and to share in the athletes' joys and sorrows for the next sixteen days. Readers of this book, however, will watch forthcoming editions of the Olympic Games in a...

   Published May 29th 2008 by Routledge
3. The Office Process Redesign Language

   Edited by Jean-Loup Chappelet, Michael Sherwood-Smith

   Bridging the gap between information system processes and online applications, this book offers a practical method for business or office process redesign and shows how simple models can be used to generate online services. The author explains the use of Office Process Redesign Language for...

   Published June 1st 2006 by EFPL Press