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1-2 of 2 results for Author: jennifer gillan (sorted by Publication Date, showing all)
  1. Television Brandcasting

    The Return of the Content-Promotion Hybrid

    By Jennifer Gillan

    Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making....

    Published December 3rd 2014 by Routledge

  2. Television and New Media

    Must-Click TV

    By Jennifer Gillan

    We watch TV on computers, phones, and other mobile devices; television is now online as much as it is "on air." Television and New Media introduces readers to the ways that new media technologies have transformed contemporary broadcast television production, scheduling, distribution, and reception...

    Published August 30th 2010 by Routledge

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