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1-2 of 2 results for Author: jenny mckay (sorted by Publication Date, showing all)
  1. The Magazines Handbook

    3rd Edition

    By Jenny McKay

    Series: Media Practice

    The Magazines Handbook has firmly established itself as the essential introduction to the theories and practices of the modern magazine industry. This fully updated third edition comprehensively examines the business of publishing magazines today and the work of the contemporary magazine journalist...

    Published February 11th 2013 by Routledge

  2. The Magazines Handbook

    By Jenny McKay

    Series: Media Practice

    The Magazines Handbook is a comprehensive introduction to the magazine industry. It traces the development of magazine publishing and explores the business of magazines and the role of the magazine journalist. Using examples from consumer magazines, trade journals, periodicals and specialist...

    Published January 4th 2002 by Routledge

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