Current Trends and Emerging Topics
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional...
Published May 13th 2013 by Routledge
A Relational Approach To the Study and Practice of Public Relations
Series: Routledge Communication Series
The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary...
Published April 1st 2001 by Routledge