A Relational Approach To the Study and Practice of Public Relations, 2nd Edition
Series: Routledge Communication Series
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides...
To Be Published April 29th 2015 by Routledge
Current Trends and Emerging Topics
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional...
Published May 13th 2013 by Routledge