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1-2 of 2 results for Author: jeong nam kim (sorted by Publication Date, showing all)
  1. Public Relations and Communication Management

    Current Trends and Emerging Topics

    Edited by Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim

    Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional...

    Published May 12th 2013 by Routledge

  2. Public Relations As Relationship Management

    A Relational Approach To the Study and Practice of Public Relations

    Edited by John A. Ledingham, John A. Ledingham, Stephen D. Bruning, Eyun-Jung Ki, Jeong-Nam Kim

    Series: Routledge Communication Series

    The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary...

    Published March 31st 2001 by Routledge

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