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1. Diversity in Advertising

   Broadening the Scope of Research Directions

   Edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt

   This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and...

   Published February 22nd 2004 by Psychology Press