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1-3 of 3 results for Author: jesper stromback (sorted by Publication Date, showing all)
  1. Global political marketing

    Edited by Jennifer Lees-Marshment, Chris Rudd, Jesper Stromback

    Series: Routledge Research in Political Communication

    There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and...

    Published September 14th 2011 by Routledge

  2. Political Public Relations

    Principles and Applications

    Edited by Jesper Stromback, Spiro Kiousis

    Series: Routledge Communication Series

    Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical...

    Published March 27th 2011 by Routledge

  3. The Handbook of Election News Coverage Around the World

    Edited by Jesper Strömbäck, Lynda Lee Kaid

    Series: ICA Handbook Series

    The Handbook of Election Coverage Around the World focuses on the news coverage of national elections in democracies around the globe. It brings together and compares election news coverage within a single framework, offering a systematic consideration of various factors. Considering the...

    Published June 19th 2008 by Routledge

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