With today’s consumers spending more time on their mobiles than on their PCs, new methods of empirical stochastic modeling have emerged that can provide marketers with detailed information about the products, content, and services their customers desire.Data Mining Mobile Devices defines the...
Published June 18th 2013 by Auerbach Publications
In today’s wireless environment, marketing is more frequently occurring at the server-to-device level—with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable...
Published May 2nd 2012 by Auerbach Publications
Increasingly, crimes and fraud are digital in nature, occurring at breakneck speed and encompassing large volumes of data. To combat this unlawful activity, knowledge about the use of machine learning technology and software is critical. Machine Learning Forensics for Law Enforcement, Security, and...
Published June 23rd 2011 by Auerbach Publications