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1. De-Marketing

   Edited by Nigel Bradley, Jim Blythe

   We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand...

   To Be Published October 27th 2013 by Routledge
2. Business to Business Marketing Management

   A Global Perspective, 2nd Edition

   By Alan Zimmerman, Jim Blythe

   Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. The products themselves may be highly...

   Published March 24th 2013 by Routledge
3. CIM Coursebook Marketing Essentials

   2nd Edition

   By Jim Blythe

   ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...

   Published June 17th 2010 by Routledge