Human beings have a unique ability to create elaborate predispositions and evaluations based on their social experiences. The concept of attitudes is central to understanding how experience gives rise to these predispositions, and psychologists have spent the best part of the past 100 years trying...
Published May 19th 2010 by Psychology Press
Understanding the Digital Divide
Gender and Computers presents evidence that shows that girls and young women are being left behind on the road to information technology. This book not only documents the digital divide but also provides guideposts to overcoming it. Social psychological theories and data are brought to bear on...
Published July 1st 2003 by Psychology Press